Sample report

Kestrel Kitchen, September 2026

A real report from our builder, run on 2 years of synthetic data for Kestrel Kitchen, a fictional brand selling on Amazon, its own Shopify store, subscriptions and Faire. Yours would be built the same way, from your own exports.

1. Start with the Scorecard, under Full report. Over 13 weeks the total business is up 11.3% and Amazon FBA alone is down 20.8%.
2. Then the Diagnosis. Why Amazon fell while the business grew, with 5 causes tested.
3. Then Actions. 8 of them, each with an owner and a date, data requests first.