Guides and Research for Amazon Brands

Enter your rating, review count, and revenue. See how many 5-star reviews it takes to reach your target rating, and the conversion and revenue lift on the way there.

The interactive version of the sales-drop fork. Enter sessions and conversion from Seller Central; get the verdict, the causes to check in order, and your estimated revenue gap.

Enter your rating, review count, and revenue. See how many 5-star reviews it takes to reach your target rating, and the conversion and revenue lift on the way there.

When sales fall off a cliff, run one check before you change anything: did sessions fall, or did conversion fall? That fork, then the five most common causes with what to check for each.

One look at your own listing tells you which of three situations you're in: outcompeted, ineligible, or a Buy Box nobody holds. Then five checks, each with the number to pull and the threshold that matters.

Most missing reviews are a delay, a filter, or a counting difference you can verify in two minutes. The six causes in order, what to check for each, and which removals you can't get back.

Operations, Pricing, Assortment, Visibility, and Ratings, run as a weekly loop that compounds. Benchmarks for each lever, and where to start when one is leaking.

Across 7 brands in 4 categories, 40 to 55% of 1-star reviews traced to listing accuracy rather than product failures. Three case studies, each with the fix and the dollars at stake.

The complaint taxonomy from 1,638 reviews of one pet wellness brand: efficacy leads at 44.5% of negatives, yet 53% of negative reviews trace to the listing or ops rather than the product.