E-commerce growth guides
21 guides and research pages and 19 free tools for brands selling on Amazon, Shopify, Walmart, Faire and TikTok Shop. Search by question, or pick a topic.
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- Agency Client Portfolio
Paste each client's Amazon and Shopify exports: every client ranked against last year, who to call first, and a monthly report per client to copy.
- The monthly client report template for e-commerce agencies
6 sections per client, a portfolio page that says which client to call first, how to get each client's numbers without a password, and an Excel download.
- DTC vs Wholesale Margins
One unit on your own store against the same unit sold to a retailer. What each keeps, the retailer's margin, and the ad cost where wholesale wins.
- Channel Margin Calculator
What Amazon, Shopify, Walmart, TikTok Shop, Etsy and Faire leave you per order after fees, shipping, ads and cost of goods, ranked.
- Weekly Business Review Builder
Paste Amazon's Sales and Traffic by Date and your Shopify orders export. Get the 6-12 chart, this week against last week and last year, and the channels to discuss.
- Etsy Shop Stats
Paste Etsy's orders CSV. See revenue and orders by month, how many buyers came back and what they spent, and your top listings.
- Why are my Etsy sales down?
The same traffic-or-conversion fork in Etsy Stats, then the search visibility and conversion checks Etsy itself names.
- Why are my Walmart sales down?
Find the items that fell, check each offer is still published and winning the Buy Box, then the units or AUR fork, with the Seller Center report to open for each and a worked example.
- Sales Drop Check
Enter each channel's sales, and optionally sessions and orders, for two periods. See which channel caused the drop and whether traffic, conversion or order value did it.
- Growth Lever Finder
Answer five yes or no questions and get the lever to pull first on Amazon, Shopify, Walmart, TikTok Shop, Etsy or wholesale, with what to do this week.
- Why are my Shopify sales down?
Check orders first, since Shopify changed how it counts sessions on September 21 to 23, 2026. Then the sessions, conversion or order value fork, with the Shopify report to open for each and a worked example.
- Free Monthly Business Review
Your Amazon and Shopify exports, plus any channel you type, written up as the month's review against last month and last year.
- Export to Scorecard
Paste Amazon's Sales and Traffic by Date report and your Shopify orders export. Get last month against the month before, per channel.
- Retail Velocity Calculator
Units sold, stores and weeks in, units and dollars per store per week out, for every SKU, ranked, with all stores split from stores that sold and what a buyer's target needs.
- The Amazon weekly business review (WBR)
How Amazon runs it, the 6-12 chart, inputs against outputs, and a weekly template that draws the 6-12 chart from your pasted weeks.
- How to increase Faire sales
The 7 numbers that show whether retailers, order size or reorders is leaking, where each lives in Faire, and what Faire Direct saves on a $500 order.
- The monthly business review template
5 sections, 10 scorecard rows with where each number lives on Amazon, Shopify and wholesale, a filled example, 4 mistakes to avoid, and an Excel or CSV download.
- Amazon FBA Fee Calculator 2026
Your price, box and weight in: the size tier, the FBA fee before and during the October 15 peak with the 3.5% surcharge, and what dimensional weight costs you, from Amazon's own rate card. Paste the Fee Preview report to price the whole catalog.
- Marketplace Fees 2026
What Amazon, Shopify, Walmart, TikTok Shop, Etsy and Faire take from an order of your size, each rate from the platform's own page and dated.
- The Growth Loop: how e-commerce brands grow on every channel
Add up every channel, split sales into traffic, conversion and order value, then run five levers every week. 21 research sources and an interactive sales-drop diagnostic.
- Amazon Business Report Analyzer
Paste 2 periods of Amazon's Sales and Traffic by Child Item report. See which ASINs moved sales, whether sessions, conversion or price did it, and Buy Box drops.
- Holiday Sales Planner 2026
Last year's October to December in, this year's plan out: monthly and weekly targets per channel, around Amazon's inbound deadlines, Black Friday and the USPS cutoffs.
- Revenue Risk Report
Enter an ASIN and see its rank, rating trend, Buy Box and estimated revenue at risk.
- Channel Scorecard
Type each channel's sales for last month and the month before. Get the total, each channel's change and share, and one sentence ready to paste into Slack.
- Amazon Business Reports, explained
Where they live, what every field counts, and the 3 that mislead most, from Amazon's own glossary.
- Why are my Amazon sales down?
The traffic-or-conversion fork, then the five most common causes with what to check for each.
- After Prime Day and Prime Big Deal Days: how to keep the halo
The 30 days after either event by lever: re-plan stock at the new rate, stop a deal past a 2-day delivery promise, protect the next deal's max price and badge, and conquest competitors who sold out.
- Walmart Seller Center sales reports, explained
Where they live, what GMV, units, orders and AUR tell you and miss, and 3 traps before you compare a month.
- What pet wellness reviews actually complain about
1,638 reviews of one brand: efficacy leads at 50.5% of negatives, and 44% name a problem the listing or operations can fix.
- Omnichannel Sales Dashboard Template
One Excel dashboard for every channel, which also opens in Google Sheets. Each channel against last month and last year.
- Shopify sales reports, explained
What gross, net and total sales each include, which report answers which question, 4 traps, and a calculator for your own month.
- Amazon listing accuracy: what 3,725 reviews reveal
Across 7 brands in 4 categories, 40 to 55% of 1-star reviews traced to the listing, not the product.
- Sales Drop Diagnostic
Enter sessions and conversion from Seller Central and get the verdict, the causes to check in order, and your revenue gap.
- Amazon down, Shopify up: is the business shrinking?
Three checks across every channel before you fix Amazon, and a worked 13-week example where Amazon fell 20.8% and the business grew 11.3%.
- TikTok Shop analytics, explained
Where each number lives in Data Compass, what GMV includes, the product traffic funnel, and 4 traps.
- Star Rating Calculator
How many 5-star reviews it takes to reach your target rating, and the revenue lift on the way.
- Why are my Amazon reviews not showing up?
Most missing reviews are a delay, a filter or a counting difference. Six causes in order.
- Amazon or Shopify, or both?
Fees side by side, what each channel is for, and how to run both from one inventory with Marketplace Connect and MCF.
- Which sales channel actually makes money?
Every fee Amazon, Shopify and Faire take, cited, and a 13-week example where Amazon is 49% of revenue and 37% of contribution.
- Why did I lose the Amazon Buy Box?
Outcompeted, ineligible, or a Buy Box nobody holds. Five checks, each with the number to pull and the threshold that matters.
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