Operations, pricing, assortment, visibility, ratings. Sentopi scores all five every week from your own listing data, then reads every review to explain the one that is slipping. You set up nothing and operate nothing; we do the analyst work. Paste your ASIN to score all five now.
Five levers run your Amazon brand. Sentopi scores all five weekly and reads every review to explain the one that is slipping. Paste your ASIN.
Run weekly, they compound. Neglect one and it caps the rest. Ratings is the lever that reports on the other four, which is why it is the one we read deepest.
Keep it in stock and shipping fast. A stockout loses today's sale and the rank behind tomorrow's.
Watch: in-stock rateBe obviously worth it next to the alternative on the same screen, or carry a USP strong enough that you never compete on price.
Watch: price vs the comparable listingCarry the size, bundle, and variant your customer is actually looking for. Every gap is demand handed to a competitor.
Watch: variant coverage vs the leaderEarn rank with ASIN-level relevancy. Visibility you buy stops the day you stop paying; relevancy compounds.
Watch: organic rank and glance viewsBetween us, we spent more than 10 years in retail and ecommerce at some of the largest companies in the world, including Amazon and Walmart. We kept watching strong products lose sales to problems sitting in plain sight in their own reviews. Sentopi is the product we always wished we had: it scores every lever each week, reads every review behind the one that is slipping, and hands you a ranked list of exactly what to fix first. No analyst required.
We spent 10+ years in retail and ecommerce at Amazon and Walmart, watching strong products lose sales to problems hiding in their own reviews. Sentopi scores every lever weekly and ranks exactly what to fix first. No analyst required.
Sales slipped and the cause is unclear. Rank, price, stock, and rating all moved a little. Nothing tells you which one actually cost you the units.
The answer is buried in your own reviews. Reading hundreds of them to find it is not how you are spending your week.
Your team debates whether problems are product, ops, or marketing. No data to settle it.
Across the 7-brand sample, listing accuracy drove 40-55% of 1-star reviews. The fix is almost always a copy change rather than a product change. Knowing which half is the entire game.
Across 7 brands spanning pet wellness, specialty food, consumer electronics, and smart home, 40-55% of 1-star reviews traced to listing accuracy problems rather than product failures. The fix is usually a copy change.
Read the analysis →Every complaint is decomposed by cause: listing copy problem, product failure, or ops issue. Each one routes to the right owner with a specific action attached.
Catch a rising complaint category before it compounds into a rating drop. Month-over-month tracking shows which issues are accelerating and which are resolving.
Every action item comes out of the analysis pre-assigned to product, marketing, or ops. No debate, no interpretation required.
Marketing-fixable issues (listing copy, claim accuracy, onset guidance) consistently accounted for 40-55% of negative reviews across our 7-brand sample. The product itself usually didn't change.
Marketing-fixable copy issues drove 40-55% of negative reviews across our 7-brand sample.
Listing accuracy stays roughly constant; ops spikes appear in the month they happen. The April packaging spike was traced to a new 3PL and resolved by July.
Listing accuracy stays steady; ops issues spike the month they happen.
Share your link once. We gather, read, and score all five levers every week; you get back a prioritized report with the actions that move the number.
Drop in your Amazon URL. Sentopi reads your stock and Buy Box position, price against comparable listings, variant coverage, rank trajectory, and rating, then scores each lever. Nothing for you to do.
Five levers, scored weeklyThe weakest lever gets the deep read. When it is ratings, that means every review categorized by root cause, scored by volume, severity, and fixability, then checked against your listing claims.
Product, ops, or marketingEvery fix comes out pre-assigned to product, ops, or marketing with a revenue number attached. No interpretation needed; your team knows exactly what to do and what it is worth.
No interpretation neededDrop your Amazon product link and we'll build your rating report from 100 reviews: the top complaint categories, priority scores, and what's actually driving your 1-stars.
Drop your Amazon link. We'll build your report from 100 reviews: top complaints, priority scores, and what's driving your 1-stars.