Amazon Review Intelligence

Prioritized actions
straight from your customers.

Sentopi reads every Amazon review for your product, scores every complaint by revenue impact, and hands back a ranked fix list with the owner already assigned. Paste your ASIN to see yours instantly.

Every Amazon review, scored by revenue impact, turned into a ranked fix list. Paste your ASIN to see yours.

100 of your reviews, priority-scored. No commitment.
See what your rating gap costs you → 30 seconds, no sign-up required.
Try it with your product
Try a live sample:
Sample · paste your ASIN above to see yours
TheraPetMD Dog Calming Diffuser Kit
★★★★☆ 3.8 avg · 4,161 reviews ↓ Slipping
BSR #278 ↓2.5% 90d
Buy Box 100%
Est. volume ~10,000 units/mo
⚠️ Est. revenue at risk $95,724/yr
3.8★ now → 4.5★ if top 3 issues fixed
P0 No visible effect on pet behavior ↑ Rising
HIGH Listing over-promises results timeline ↑ Rising
MED Scent / dispenser complaints → Steady
Risk estimate based on this product's 30-day rating slip, volume, and price. Example issues common in this category, ranked the way we would prioritize them. Your real fix list is built from your actual reviews.
Show me exactly what to fix first → Built from 100 of your actual reviews · 48 hours · No commitment
Coverage
Every review, read
Most seller tools just monitor your star rating. Sentopi pulls every written review, 1 star through 5, and decomposes the why behind each complaint.
The pattern
40-55%
of 1-star reviews trace to listing accuracy rather than product failure. Most fixes are copy changes. (Sentopi analysis of 3,725 reviews across 7 brands.)
Typical revenue at risk
$24,600 / yr
for a $25 product at 4.0★ vs. 4.5★, 800 reviews/yr. Yours is calculated to your price and volume.
Turnaround
48 hours
from URL to ranked fix list, with owners pre-assigned to product, marketing, or ops.
From the founders

Between us, we spent more than 10 years in retail and ecommerce at some of the largest companies in the world, including Amazon and Walmart. We kept watching strong products lose sales to problems sitting in plain sight in their own reviews. Sentopi is the product we always wished we had: it reads every review and hands you a ranked list of exactly what to fix first.

We spent 10+ years in retail and ecommerce at Amazon and Walmart, watching strong products lose sales to problems hiding in their own reviews. Sentopi reads every review and ranks exactly what to fix first.

Oliver & An Cofounders, Sentopi
The Problem

You already know
something is off.

Your star rating is stuck and you don't know which complaint categories are actually driving 1-stars.

You know there are listing accuracy issues. Reading hundreds of reviews to find them isn't how you're spending your week.

Your team debates whether problems are product, ops, or marketing. No data to settle it.

Every analysis is built around one question: what do we fix first, who owns it, and how does it move our rating?
Root Cause Breakdown 3,725 reviews · 7 brands
Listing accuracy
~47%
True product failure
~28%
Ops / fulfillment
~15%
Other expectation gaps
~10%

Across the 7-brand sample, listing accuracy drove 40-55% of 1-star reviews. The fix is almost always a copy change rather than a product change. Knowing which half is the entire game.

Research

What 3,725 Amazon reviews reveal about listing accuracy.

Across 7 brands spanning pet wellness, specialty food, consumer electronics, and smart home, 40-55% of 1-star reviews traced to listing accuracy problems rather than product failures. The fix is usually a copy change.

Read the analysis →
3,725
Reviews analyzed
7
Brands, 4 categories
40-55%
Fixable with copy
What You Get

A fix list instead of a report.

Fix issues at the root instead of the symptom.

Every complaint is decomposed by cause: listing copy problem, product failure, or ops issue. Each one routes to the right owner with a specific action attached.

See exactly what changed last month.

Catch a rising complaint category before it compounds into a rating drop. Month-over-month tracking shows which issues are accelerating and which are resolving.

Know who owns every fix before you leave.

Every action item comes out of the analysis pre-assigned to product, marketing, or ops. No debate, no interpretation required.

Who owns your negative reviews?
50% Marketing
30% Product
20% Ops
Marketing: copy fixes
  • Listing claim rewrite
  • Onset / timeline guidance
  • Use-case & subscription disclosure
  • Competitive repositioning
Product: change required
  • Formulation adjustments
  • Ingredient substitution
  • Material or packaging upgrade
Ops: process fixes
  • 3PL packaging spec
  • Carrier damage tracking
  • Return / refund flow

Marketing-fixable issues (listing copy, claim accuracy, onset guidance) consistently accounted for 40-55% of negative reviews across our 7-brand sample. The product itself usually didn't change.

Marketing-fixable copy issues drove 40-55% of negative reviews across our 7-brand sample.

Catch what changed last month
Listing accuracy
Product
Ops
60% 45% 30% 15% 0% Jan Feb Mar Apr May Jun Jul Ops spike: damaged packaging (3×)

Listing accuracy stays roughly constant; ops spikes appear in the month they happen. The April packaging spike was traced to a new 3PL and resolved by July.

Listing accuracy stays steady; ops issues spike the month they happen.

Priority Action Table Owner + root cause per issue
P0
Adverse reaction reports in reviews
Immediate: ingredient & allergen disclosure on listing and packaging
Safety
HIGH
Core use-case mismatch: listing over-promises
Owner: Marketing. Rewrite listing copy to remove contested claims.
↑ Rising
HIGH
Timeline expectation gap
Owner: Content. Add onset guidance to listing & A+ content.
Stable
MED
Damaged or incomplete on arrival
Owner: Ops. Investigate 3PL packaging spec and carrier damage rates.
↑ Rising
LOW
Refund & return friction
Owner: Ops. Process improvement rather than a product quality issue.
↓ Falling
The Full Analysis Includes
Listing claim accuracy audit: every Amazon bullet validated against real review evidence
Root cause decomposition: marketing fix vs. product fix vs. ops fix, per complaint category
Safety signal detection: low-frequency, high-severity issues flagged regardless of review count
Month-over-month trend tracking: catch what got worse this month before it becomes a pattern
Voice of Customer quotes: exact customer language for ad copy and listing rewrites
Revenue impact model: personalized to your product's price and volume, per 0.1★ improvement
Competitor benchmark: side-by-side on ratings, complaint patterns, and trajectory
90-day measurement framework: baselines and targets so you know if it's working
How It Works

From your Amazon link
to your action plan.

Share your link, get back a prioritized report with the actions that move your rating.

01

Gather Reviews

Drop in your Amazon URL. Most review platforms no longer provide complete review data; Sentopi collects every written review automatically. Nothing for you to do.

Full dataset; no sampling
02

Break it Down into Actionable Categories

Every review is categorized by root cause, scored by volume, severity, and fixability, then checked against your listing claims.

Product, ops, or marketing
03

Your Ranked To-Do List, Ready to Act On

Every fix comes out pre-assigned to product, ops, or marketing with a revenue number attached. No interpretation needed; your team knows exactly what to do and what it's worth.

No interpretation needed
Common Questions

What Amazon sellers
ask before starting.

What does Sentopi do?
Sentopi reads every Amazon review for your product, maps each complaint to a root cause (listing accuracy, product, or operations), and returns a priority-scored fix list with an estimated revenue impact on each item. You get a ranked to-do list: what to fix first, who owns it, and what it is worth in annual revenue.
How is Sentopi different from Helium 10 or other review tools?
Most review tools stop at sentiment and mention frequency; they tell you what people said. Sentopi connects each theme to a root cause, ties it to a dollar impact, and ranks the fixes by what moves your rating fastest. You leave with an action plan instead of another dashboard to interpret.
Is it really free?
Your first product analysis is free. Paste your Amazon link and we build a report from 100 of your reviews: top complaint categories, priority-scored issues, and what your rating gap is costing you. No credit card, delivered within 48 hours. Paid plans start at $149 per month for ongoing monitoring.
What do I need to give you to get started?
Just your Amazon product URL. Sentopi collects the full written review set automatically, so there is nothing to export and no Seller Central login required. Every source we use is public Amazon data.
How fast do I get results, and how accurate are they?
The free report lands within 48 hours. Findings are built from your actual reviews and public Amazon data. No vibes, no small sample. Each issue is scored by volume, severity, and fixability, so the ranking reflects real impact rather than how loud a single complaint is.

Ready to see what's
driving your 1-stars?

Drop your Amazon product link and we'll build your rating report from 100 reviews: the top complaint categories, priority scores, and what's actually driving your 1-stars.

Drop your Amazon link. We'll build your report from 100 reviews: top complaints, priority scores, and what's driving your 1-stars.

Built from 100 of your actual reviews
Priority-scored issues, ranked by impact
Complaint categories broken into product, ops, and marketing
No commitment, delivered within 48 hours
Your email stays with us. No third-party sharing, ever.
From a real report · pet wellness pilot, March 2026
1,040 reviews read; 22% were 1-star
53% of negatives traced to listing accuracy
90-day targets set: 3.9★ to 4.10+, 1-star rate under 18%
Yours is built the same way, from 100 of your reviews.
Get your free report
Free for your first product. Delivered within 48 hours.
We'll build your rating report from 100 reviews of this product.
Your free report shows you the opportunity. The full analysis shows you how to get there.
See what your reviews are costing you →