Free tool
Which channel actually makes you money?
Put in your cost of goods and each channel's price, shipping and ad spend per order, and see what each of 6 channels, Amazon to Faire, keeps after its fees. Revenue often ranks channels differently. Nothing is sent anywhere.
Example numbers for a $40 item. Replace them with yours, and untick the channels you don't sell on.
| Channel | Price $ | Fee % | Fee $ per order | Fulfillment and shipping $ | Ads $ |
|---|---|---|---|---|---|
| 15% referral, and the non-peak FBA fee of $3.73 plus the 3.5% surcharge for a 4 oz large standard item priced $10 to $50. The peak fee of $3.97 applies October 15, 2026 to January 14, 2027 | |||||
| Shopify Payments on Basic, 2.9% + 30¢ | |||||
| 15% referral, the most common category rate | |||||
| 8% referral from 2026-08-04 per seller reports, with creator commission in Ads | |||||
| 6.5% transaction + 3% processing, 20¢ listing + 25¢ processing | |||||
| 15% commission + 1.9% + 30¢ on 60-day payout, at a wholesale price |
What each channel keeps, per order
| Channel | Price | Fees | Shipping | Ads | Goods | Keeps | Margin |
|---|
Copied
Part 1
Rank channels by what each keeps per order
Do this first
- Type your landed cost of goods per order.
- Change each channel's price, shipping and ad spend per order to yours.
- Untick the channels you don't sell on.
- Copy the ranking for Slack or email.
- In the example, Etsy keeps the most, $16.75 of a $40 order (42%).
- Faire keeps $1.32 of a $20 wholesale order, since cost of goods stays at $12 while the price halves. Wholesale pays when goods are cheap against the retail price and no ad spend sits on the order.
- At $30 cost of goods, some channels lose money on every order, and the headline names them.
Part 2
What the calculator leaves out
| Left out | Why it matters |
|---|---|
| Returns, storage, plan fees, promotions | They move from month to month |
| Amazon category and size | The referral fee varies by category, and FBA fees by size, weight and season, so put in your own1 |
| Etsy on shipping | Etsy's 6.5% and 3% also apply to any shipping you charge5 |
| Etsy Offsite Ads | An order they bring in costs another 12% or 15%5 |
- Amazon's FBA default switches to the peak fee, $3.97 plus the 3.5% surcharge, from October 15, 2026 to January 14, 2027.1
- Weighing a retailer's order against your own store? DTC vs wholesale margins prices one unit both ways and names the ad cost where wholesale wins.
- The profit by sales channel guide shows where each channel reports its real fees, and runs the same sum over 13 weeks on one brand.
Want it from your real orders?
This uses one example order per channel. Our monthly report reads your actual exports, fees, refunds and ad spend for every channel you sell through, and ranks where the profit leaks first. You send the standard exports, with no logins or store access. Your first month is free, and it ends on its own.
Sources, checked October 7, 2026
Every platform's fee schedule in one place, sourced and dated: marketplace fees 2026.
- Amazon referral fee of 15% in Home and Kitchen and most other categories, from Amazon's pricing page. 2026 FBA fee for a large standard-size item of 4 oz or less priced $10 to $50: $3.73 non-peak and $3.97 peak, from October 15, 2026 to January 14, 2027. Amazon's 3.5% fuel and logistics surcharge has applied to every US FBA fulfillment fee since April 17, 2026, peak fees included, with no end date announced, so the calculator shows $3.86 outside the peak window and $4.11 inside it. FBA rates from Amazon's 2026 US FBA fulfillment fee changes, read October 10, 2026. Your own product's fee, peak included: the FBA fee calculator.
- Shopify Payments, Basic plan: 2.9% + 30¢ per online card transaction. Shopify pricing.
- Walmart Marketplace referral fees: 3% to 20% by category, 15% the most common, including Home, Kitchen, Decor and Garden. Walmart's referral fee schedule.
- TikTok Shop US referral fee: raised from 6% to 8% for most non-food categories from August 4, 2026, per FastMoss and beBOLD, though TikTok's May 2026 rate table still shows 6%. Check your category.
- Etsy US fees: $0.20 listing, 6.5% transaction on price plus shipping, and Offsite Ads at 12% or 15%, from Etsy's Fees and Payments Policy. 3% + $0.25 payment processing in the US, as summarised by Checkout Page.
- Faire: 15% commission on marketplace orders, $10 on a new retailer's first order, and 1.9% to 3.5% + 30¢ processing by payout speed. Faire Help Center.