Free tool
How to increase sales: find your lever first
1. Where do you want more sales?
2. Five questions, in the order the levers stand on each other
- Operations. Were your top items in stock every day of the last 30?
- Pricing. Is your price within about 5% of the closest alternative a shopper sees?
- Assortment. Do you sell the sizes, packs and variants your best sellers' buyers ask for?
- Visibility. Are visits or sessions up against the same weeks last year?
- Ratings. Do buyers rate or review your top item well (4.2 stars or better where stars show), with no complaint repeating?
Every answer starts at yes. Tap the ones that aren't true for you.
Showing the result when all five are yes. Change any answer above and it updates.
Pull first: Operations
Every other lever stands on this one. A stockout loses the sale, and then the rank, reviews and repeat orders that sale would have earned.
- List your top 10 items by sales and their days of cover today.
- Set each one's reorder point at what it sells over your supplier lead time plus 2 weeks.
- On Amazon: Check days of cover for every FBA item weekly, and ship inbound while cover still exceeds the days stock takes to reach Amazon's shelves.On Shopify: Turn off selling when out of stock on your top items, and set a low-stock alert at the reorder point.On Walmart: Set fulfillment lag time in Seller Center to the days you can ship in, since a late order counts against you.On TikTok Shop: Don't book creators or a live session on an item with under 2 weeks of cover, because a sellout mid-video wastes the traffic.On Etsy: Set processing times you can keep, since late dispatch turns into the reviews that cost you later.On Wholesale or Faire: Tell retailers early when a top item runs short, so the reorder waits instead of going to someone else.
Watch: In-stock rate by item, and days of cover at current sell-through. Good is 98% or better.
Go deeper: Operations in the Growth Loop.Operations in the Growth Loop.Operations in the Growth Loop.Operations in the Growth Loop.Operations in the Growth Loop.Operations in the Growth Loop.
Pull first: Pricing
Price is the lever with the most profit behind it, and shoppers compare it before they buy, on a marketplace in one tab and from your own store in a few.
- Price your top 3 items, delivered, against the 2 closest alternatives your shoppers compare. For your own store that's usually Amazon.
- Cut standing discounts that run every week, since a permanent promotion is a lower price by another name.
- On Amazon: Check the Featured Offer: a landed price above a rival offer can cost you the Buy Box before it costs you rank.On Shopify: Read the discount rate in Analytics. If more than 1 order in 5 carries a code, the list price may be the problem.On Walmart: Compare your price, shipping included, to the same item on other sites. Walmart unpublishes offers priced far above what the same item sells for on Walmart.com or a competing site.1On TikTok Shop: Set the price the video promises before it goes out. A price that changes after a creator posts reads as bait.On Etsy: Compare against the top 5 search results for your main keyword, shipping included, since Etsy shoppers see it delivered.On Wholesale or Faire: Check your wholesale price leaves the retailer their usual markup at your suggested retail price.
Watch: Your price against the comparable item on each channel, discount rate, and the share of orders carrying a code.
Go deeper: the five Buy Box checks, starting with landed price.what each channel keeps of a sale, after fees.what each channel keeps of a sale, after fees.what each channel keeps of a sale, after fees.what each channel keeps of a sale, after fees.what each channel keeps of a sale, after fees.
Pull first: Assortment
The mix decides what a converting shopper can buy. A missing size or pack sends them to a brand that has it.
- Find the 2 variants the category leader sells that you don't, and the questions your buyers ask most.
- Retire the bottom 10% of items by sales if they tie up stock your best sellers need.
- On Amazon: Group variants under one parent listing, so reviews and rank pool instead of splitting.On Shopify: Add a bundle or multipack of your best seller and watch average order value.On Walmart: List the pack sizes Walmart shoppers buy in store, since multipacks often sell better there.On TikTok Shop: Give each creator one hero item and one add-on, so the basket grows past the item in the video.On Etsy: Use variations instead of near-duplicate listings, so one listing earns the reviews and search placement.On Wholesale or Faire: Offer a starter assortment of your top 5 items at one case price, so a new retailer stocks what sells.
Watch: Revenue share by item, bundle share of units, and the variants the category leader carries that you don't.
Go deeper: Assortment in the Growth Loop.Assortment in the Growth Loop.Assortment in the Growth Loop.Assortment in the Growth Loop.Assortment in the Growth Loop.Assortment in the Growth Loop.
Pull first: Visibility
When the first three hold, growth comes from more of the right people finding you.
- Write down your top 3 search terms per channel and your rank on each, weekly.
- Move ad spend toward the channel whose margin can pay for it, whatever its cost per click.
- On Amazon: Check organic rank on your top 3 terms and Sponsored Products spend by campaign, week over week.On Shopify: Read sessions by source in Analytics only on weeks after September 23, 2026, when Shopify changed how it counts sessions, and Search Console clicks on your top pages against last year.4On Walmart: Open the Listing Quality dashboard in Seller Center. It scores each item on 5 components: Content quality, Price competitiveness, Shipping, Published & in stock, and Ratings & reviews.2On TikTok Shop: Count posts and live hours per week, since TikTok Shop traffic follows content volume more than search.On Etsy: Rewrite titles and tags around the phrases buyers type, and check search visibility in Etsy Stats.On Wholesale or Faire: Track new retailers from marketplace search against your own outreach, and your placement in search there.
Watch: Sessions by channel, organic rank on your top 3 search terms, and ad spend against the margin of the channel it buys.
Go deeper: why Amazon sales fall, when it's traffic.why Shopify sales drop.why Walmart sales drop.the sales drop check, to see whether traffic is what fell.why Etsy sales drop.the sales drop check, to see whether traffic is what fell.
Pull first: Ratings
Reviews tell you what to fix next, and the stars decide how many shoppers who find you go on to buy.
- Read your last 50 reviews and tally the complaints. Fix the top 1 at the product, listing or packaging.
- Ask every buyer for a review through the channel's own tool, never with an incentive.
- On Amazon: Use Request a Review on each order 5 to 30 days after delivery,3 and check whether a fresh negative review sits at the top of the listing.On Shopify: Send a review request by email 10 to 14 days after delivery, and show reviews on the product page.On Walmart: Watch the ratings and reviews part of the Listing Quality score for new items, so they don't sit at zero reviews.2On TikTok Shop: Reply to product questions in comments within a day, since unanswered doubts show up as returns and low stars.On Etsy: Reply to every 3-star or lower review and fix the cause in the listing photos or description.On Wholesale or Faire: Ask your top 3 retailers what customers say at the shelf, since they hear the complaints first.
Watch: Star rating by item and channel, review velocity, and the 2 or 3 complaints that repeat.
Go deeper: why Amazon reviews don't show up.Ratings in the Growth Loop.Ratings in the Growth Loop.Ratings in the Growth Loop.Ratings in the Growth Loop.Ratings in the Growth Loop.
The link holds your 5 answers in the address, so you can reopen it next quarter and see what changed, or send it to a partner. Nothing is stored by us.
Part 1
Why one lever, and why this order: an early break caps every lever after it
- Five levers move sales on any channel: operations, pricing, assortment, visibility and ratings. The method and its 21 sources are in the Growth Loop.
- Each of the 5 feeds the next. In stock and fairly priced, a product converts and earns rank. Found by more people, it collects reviews that say what to fix next.
- So the finder asks in loop order and stops at the first of the 5 that fails. A stockout caps what a better price or more ads can do.
Part 2
Read the result: the first no, then the first not sure
Do this first
- Do the 3 actions on the card this week.
- Copy the link to your answers and reopen it next quarter.
- Run it once for each channel you sell on, since each can break on a different lever.
- When every answer is yes, growth comes from Visibility: more of the right people finding you.
- When you're not sure, measure that lever first, because a lever you can't see is one you can't rule out. The sales drop check and the channel scorecard turn your own numbers into that answer.
- Selling into stores? The retail velocity calculator ranks each SKU by units per store per week.
- It's only as good as your 5 answers. It reads what you tap and never sees your numbers.
Want it measured, not guessed?
Our monthly report runs on your numbers. It measures all 5 levers on every channel, finds the one leaking most, and ranks what to do first with an owner and a date. You send each channel's standard export, such as Amazon's Sales and Traffic report and Shopify's orders export, and we never log in. The first month is free, and it ends on its own.
Sources
- Walmart Marketplace Learn, Pricing rules. Read October 7, 2026. Link
- Walmart Marketplace Learn, Listing Quality: Overview. Read October 16, 2026. Link
- Amazon Seller Central, Request a Review, on the Order Details page, for orders 5 to 30 days after delivery. Read October 6, 2026 through seller guides summarising it.
- Shopify Help Center, Changes to sessions and conversion rate in Shopify Analytics. Read October 15, 2026. Link